Liquid Death vs Waterloo Sparkling Water · Bay Area shelf head-to-head
Liquid Death and Waterloo Sparkling Water, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Waterloo Sparkling Water is in more Bay Area grocersWaterloo Sparkling Water fields the deeper lineupLiquid Death sits further up the premium end
Liquid Death
Waterloo Sparkling Water
55
brand power
51
33
products
42
6
categories
3
14
grocers
15
14.6¢
price per fl oz
7.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Liquid Death▭ Waterloo Sparkling Water
Distribution · 30% of score58·63
carried in 14 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Liquid Death
only Waterloo Sparkling Water
no top category Liquid Death doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Liquid Death · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Liquid Death · Waterloo Sparkling Water
