Liquid Death vs Weird Tea · Bay Area shelf head-to-head
Liquid Death and Weird Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Liquid Death carries more Brand PowerLiquid Death is in more Bay Area grocersLiquid Death fields the deeper lineupLiquid Death sits further up the premium end
Liquid Death
Weird Tea
55
brand power
17
33
products
3
6
categories
1
14
grocers
9
14.6¢
price per fl oz
23.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Liquid Death▭ Weird Tea
Distribution · 30% of score58·38
W
carried in 14 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Liquid Death
only Weird Tea
no top category Liquid Death doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Liquid Death · Weird Tea
