Little Secrets Chocolates vs Hu · Bay Area shelf head-to-head
Little Secrets Chocolates and Hu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hu carries more Brand PowerHu is in more Bay Area grocersHu fields the deeper lineup
Little Secrets Chocolates
Hu
34
brand power
55
10
products
31
4
categories
6
8
grocers
18
$2.41
price per oz
$3.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Little Secrets Chocolates▭ Hu
Distribution · 30% of score33·75
L
carried in 8 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Little Secrets Chocolates
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Little Secrets Chocolates · 0
no exclusive doors — everywhere Little Secrets Chocolates is, Hu is too.
only Hu · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Little Secrets Chocolates · Hu
