Little Sesame vs Sabra · Bay Area shelf head-to-head
Little Sesame and Sabra, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Little Sesame carries more Brand PowerLittle Sesame is in more Bay Area grocersSabra fields the deeper lineupLittle Sesame sits further up the premium end
Little Sesame
Sabra
41
brand power
33
15
products
21
2
categories
2
14
grocers
8
79.3¢
price per oz
62.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Little Sesame▭ Sabra
Distribution · 30% of score58·33
carried in 14 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Little Sesame
no top category Sabra doesn’t also play in.
only Sabra
no top category Little Sesame doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Little Sesame · Sabra
