Live-a-little vs Terrapin Ridge Farms · Bay Area shelf head-to-head
Live-a-little and Terrapin Ridge Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Terrapin Ridge Farms carries more Brand PowerTerrapin Ridge Farms is in more Bay Area grocersTerrapin Ridge Farms fields the deeper lineup
Live-a-little
Terrapin Ridge Farms
0
brand power
46
3
products
20
1
categories
5
2
subcategories
11
2
grocers
12
$11.45
avg price
$8.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Live-a-little▭ Terrapin Ridge Farms
Distribution · 30% of score8·50
L
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Live-a-little
no top category Terrapin Ridge Farms doesn’t also play in.
only Terrapin Ridge Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Live-a-little · 0
no exclusive doors — everywhere Live-a-little is, Terrapin Ridge Farms is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Live-a-little · Terrapin Ridge Farms