Loacker vs Matilde Vicenzi · Bay Area shelf head-to-head
Loacker and Matilde Vicenzi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Loacker carries more Brand PowerLoacker is in more Bay Area grocersLoacker fields the deeper lineupLoacker sits further up the premium end
Loacker
Matilde Vicenzi
52
brand power
32
35
products
8
3
categories
4
4
subcategories
5
16
grocers
6
$1.11
price per oz
92.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Loacker▭ Matilde Vicenzi
Distribution · 30% of score67·25
M
carried in 16 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Loacker
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Loacker · Matilde Vicenzi
