Loacker vs Rip Van Wafels · Bay Area shelf head-to-head
Loacker and Rip Van Wafels, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Loacker carries more Brand PowerLoacker is in more Bay Area grocersLoacker fields the deeper lineupRip Van Wafels sits further up the premium end
Loacker
Rip Van Wafels
52
brand power
47
35
products
18
3
categories
3
4
subcategories
3
16
grocers
13
$1.11
price per oz
$1.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Loacker▭ Rip Van Wafels
Distribution · 30% of score67·54
carried in 16 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Packaged Treats1 vs 1 SKUs
1% of shelf
only Loacker
only Rip Van Wafels
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Loacker · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Loacker · Rip Van Wafels
