Loacker vs Tate's · Bay Area shelf head-to-head
Loacker and Tate's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tate's is in more Bay Area grocersLoacker fields the deeper lineup
Loacker
Tate's
52
brand power
55
35
products
29
3
categories
2
4
subcategories
3
16
grocers
19
$1.11
price per oz
$1.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Loacker▭ Tate's
Distribution · 30% of score67·79
carried in 16 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Loacker
only Tate's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Loacker · Tate's
