Local Hive vs Melora · Bay Area shelf head-to-head
Local Hive and Melora, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Local Hive carries more Brand PowerLocal Hive is in more Bay Area grocersLocal Hive fields the deeper lineupMelora sits further up the premium end
Local Hive
Melora
37
brand power
31
13
products
8
2
categories
3
2
subcategories
6
14
grocers
6
79.7¢
price per oz
$2.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Local Hive▭ Melora
Distribution · 30% of score58·25
M
carried in 14 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Local Hive
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Local Hive · Melora