Lofthouse vs Alternative Baking Company, Inc. · Bay Area shelf head-to-head
Lofthouse and Alternative Baking Company, Inc., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alternative Baking Company, Inc. carries more Brand PowerAlternative Baking Company, Inc. is in more Bay Area grocers
Lofthouse
Alternative Baking Company, Inc.
0
brand power
26
12
products
14
2
categories
1
7
subcategories
5
2
grocers
7
$7.30
avg price
$3.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lofthouse▭ Alternative Baking Company, Inc.
Distribution · 30% of score8·29
L
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lofthouse
only Alternative Baking Company, Inc.
no top category Lofthouse doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lofthouse · 1
only Alternative Baking Company, Inc. · 6
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lofthouse · Alternative Baking Company, Inc.