Lining them up…
Los Chileros and India Tree, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 7 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Los Chileros · India Tree
12 products in the catalog·45 products in the catalog
spans 3 categories · 4 subcategories·spans 10 categories · 17 subcategories
~1% average share on the shelves it competes on·~2% average share on the shelves it competes on