Los Chileros vs India Tree · Bay Area shelf head-to-head
Los Chileros and India Tree, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
India Tree carries more Brand PowerIndia Tree is in more Bay Area grocersIndia Tree fields the deeper lineupIndia Tree sits further up the premium end
Los Chileros
India Tree
21
brand power
56
12
products
45
3
categories
10
4
subcategories
17
7
grocers
14
$4.01
price per oz
$2.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Los Chileros▭ India Tree
Distribution · 30% of score29·58
carried in 7 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Los Chileros
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Los Chileros · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Los Chileros · India Tree