Lotus Foods vs True Origin Foods · Bay Area shelf head-to-head
Lotus Foods and True Origin Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lotus Foods carries more Brand PowerLotus Foods is in more Bay Area grocersLotus Foods fields the deeper lineup
Lotus Foods
True Origin Foods
54
brand power
42
28
products
10
4
categories
5
9
subcategories
7
17
grocers
12
75.2¢
price per oz
47.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lotus Foods▭ True Origin Foods
Distribution · 30% of score71·50
carried in 17 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Grains1 vs 1 SKUs
only Lotus Foods
only True Origin Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lotus Foods · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lotus Foods · True Origin Foods
