Louisiana Fish Fry Products vs V's · Bay Area shelf head-to-head
Louisiana Fish Fry Products and V's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Louisiana Fish Fry Products carries more Brand PowerLouisiana Fish Fry Products is in more Bay Area grocersLouisiana Fish Fry Products fields the deeper lineupV's sits further up the premium end
Louisiana Fish Fry Products
V's
39
brand power
24
17
products
5
6
categories
3
7
subcategories
4
7
grocers
6
47.4¢
price per oz
71.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Louisiana Fish Fry Products▭ V's
Distribution · 30% of score29·25
L
V
carried in 7 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score76·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Louisiana Fish Fry Products
only V's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Louisiana Fish Fry Products · 3
only V's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Louisiana Fish Fry Products · V's
