Louit Frères vs Delouis Fils · Bay Area shelf head-to-head
Louit Frères and Delouis Fils, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Delouis Fils carries more Brand PowerDelouis Fils is in more Bay Area grocersDelouis Fils fields the deeper lineupLouit Frères sits further up the premium end
Louit Frères
Delouis Fils
15
brand power
42
3
products
14
2
categories
5
3
subcategories
9
3
grocers
7
$4.97
avg price
$8.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Louit Frères▭ Delouis Fils
Distribution · 30% of score13·29
L
D
carried in 3 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score22·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Louit Frères
no top category Delouis Fils doesn’t also play in.
only Delouis Fils
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Louit Frères · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Louit Frères · Delouis Fils
