Love Beets vs Melissa's · Bay Area shelf head-to-head
Love Beets and Melissa's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Melissa's carries more Brand PowerLove Beets is in more Bay Area grocersMelissa's fields the deeper lineup
Love Beets
Melissa's
41
brand power
64
6
products
68
4
categories
20
10
grocers
8
67.5¢
price per oz
$3.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Love Beets▭ Melissa's
Distribution · 30% of score42·33
L
carried in 10 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Love Beets
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Love Beets · 4
only Melissa's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Love Beets · Melissa's
