Love's vs Udi's · Bay Area shelf head-to-head
Love's and Udi's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Udi's carries more Brand PowerUdi's is in more Bay Area grocersUdi's fields the deeper lineup
Love's
Udi's
20
brand power
44
5
products
19
3
categories
5
5
subcategories
11
2
grocers
13
$6.14
avg price
$9.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Love's▭ Udi's
Distribution · 30% of score8·54
L
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Love's
only Udi's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Love's · 0
no exclusive doors — everywhere Love's is, Udi's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Love's · Udi's