Lucini Italia vs Graza · Bay Area shelf head-to-head
Lucini Italia and Graza, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graza carries more Brand PowerGraza is in more Bay Area grocersGraza fields the deeper lineup
Lucini Italia
Graza
36
brand power
57
13
products
23
3
categories
4
3
subcategories
6
11
grocers
18
49.2¢
price per oz
$1.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lucini Italia▭ Graza
Distribution · 30% of score46·75
L
carried in 11 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lucini Italia
no top category Graza doesn’t also play in.
only Graza
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lucini Italia · 2
only Graza · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lucini Italia · Graza
