Lucky Foods vs Lee Kum Kee · Bay Area shelf head-to-head
Lucky Foods and Lee Kum Kee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lee Kum Kee carries more Brand PowerLee Kum Kee is in more Bay Area grocersLee Kum Kee fields the deeper lineupLucky Foods sits further up the premium end
Lucky Foods
Lee Kum Kee
31
brand power
59
8
products
25
3
categories
5
4
subcategories
12
5
grocers
15
$8.17
avg price
$6.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lucky Foods▭ Lee Kum Kee
Distribution · 30% of score21·63
L
carried in 5 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lucky Foods
only Lee Kum Kee
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Lucky Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lucky Foods · Lee Kum Kee
