Luna vs Lärabar · Bay Area shelf head-to-head
Luna and Lärabar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lärabar carries more Brand PowerLärabar is in more Bay Area grocersLärabar fields the deeper lineup
Luna
Lärabar
41
brand power
53
14
products
35
3
categories
3
12
grocers
14
$1.53
price per oz
$1.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Luna▭ Lärabar
Distribution · 30% of score50·58
L
carried in 12 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score69·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Luna
no top category Lärabar doesn’t also play in.
only Lärabar
no top category Luna doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Luna · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Luna · Lärabar
