Lundberg Family Farms vs Rice-a-roni · Bay Area shelf head-to-head
Lundberg Family Farms and Rice-a-roni, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lundberg Family Farms carries more Brand PowerLundberg Family Farms is in more Bay Area grocersLundberg Family Farms fields the deeper lineupLundberg Family Farms sits further up the premium end
Lundberg Family Farms
Rice-a-roni
63
brand power
28
66
products
13
7
categories
1
13
subcategories
1
19
grocers
5
59.5¢
price per oz
48.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lundberg Family Farms▭ Rice-a-roni
Distribution · 30% of score79·21
R
carried in 19 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lundberg Family Farms
only Rice-a-roni
no top category Lundberg Family Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lundberg Family Farms · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lundberg Family Farms · Rice-a-roni
