Lurisia vs Mountain Valley · Bay Area shelf head-to-head
Lurisia and Mountain Valley, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mountain Valley carries more Brand PowerMountain Valley is in more Bay Area grocersLurisia sits further up the premium end
Lurisia
Mountain Valley
32
brand power
48
13
products
14
4
categories
3
5
grocers
18
46.5¢
price per fl oz
16.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lurisia▭ Mountain Valley
Distribution · 30% of score21·75
L
carried in 5 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mountain Valley
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lurisia · 0
no exclusive doors — everywhere Lurisia is, Mountain Valley is too.
only Mountain Valley · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lurisia · Mountain Valley
