Mad Hippie vs Earth Science · Bay Area shelf head-to-head
Mad Hippie and Earth Science, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Earth Science carries more Brand PowerMad Hippie sits further up the premium end
Mad Hippie
Earth Science
25
brand power
34
8
products
10
2
categories
4
6
subcategories
8
2
grocers
2
$21.21
price per fl oz
$5.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mad Hippie▭ Earth Science
Distribution · 30% of score8·8
M
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mad Hippie
no top category Earth Science doesn’t also play in.
only Earth Science
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mad Hippie · 1
only Earth Science · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mad Hippie · Earth Science
