Made Good vs Natural Nectar · Bay Area shelf head-to-head
Made Good and Natural Nectar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Made Good carries more Brand PowerNatural Nectar is in more Bay Area grocersMade Good fields the deeper lineup
Made Good
Natural Nectar
24
brand power
15
8
products
5
4
categories
5
1
grocers
2
$4.70
avg price
$6.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Made Good▭ Natural Nectar
Distribution · 30% of score4·8
N
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Made Good
only Natural Nectar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Made Good · 0
no exclusive doors — everywhere Made Good is, Natural Nectar is too.
only Natural Nectar · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Made Good · Natural Nectar
