Madegood vs Masini · Bay Area shelf head-to-head
Madegood and Masini, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Madegood carries more Brand PowerMadegood is in more Bay Area grocersMadegood fields the deeper lineup
Madegood
Masini
58
brand power
10
24
products
2
6
categories
1
18
grocers
2
$5.94
avg price
$6.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Madegood▭ Masini
Distribution · 30% of score75·8
M
carried in 18 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score86·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Madegood
only Masini
no top category Madegood doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Madegood · Masini