Madegood vs Simplyfuel · Bay Area shelf head-to-head
Madegood and Simplyfuel, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Madegood carries more Brand PowerMadegood is in more Bay Area grocersMadegood fields the deeper lineup
Madegood
Simplyfuel
58
brand power
10
24
products
2
6
categories
1
18
grocers
2
$5.94
avg price
$13.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Madegood▭ Simplyfuel
Distribution · 30% of score75·8
S
carried in 18 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Madegood
only Simplyfuel
no top category Madegood doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Madegood · Simplyfuel
