Maggi vs Darbo · Bay Area shelf head-to-head
Maggi and Darbo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Darbo carries more Brand PowerDarbo is in more Bay Area grocersDarbo fields the deeper lineupMaggi sits further up the premium end
Maggi
Darbo
33
brand power
42
10
products
18
6
categories
3
7
subcategories
3
5
grocers
12
$6.42
avg price
$11.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maggi▭ Darbo
Distribution · 30% of score21·50
M
carried in 5 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Maggi · 0
no exclusive doors — everywhere Maggi is, Darbo is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maggi · Darbo