Maggie Gin's vs Lee Kum Kee · Bay Area shelf head-to-head
Maggie Gin's and Lee Kum Kee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lee Kum Kee carries more Brand PowerLee Kum Kee is in more Bay Area grocersLee Kum Kee fields the deeper lineup
Maggie Gin's
Lee Kum Kee
0
brand power
59
4
products
25
1
categories
5
4
subcategories
12
1
grocers
15
$7.62
avg price
$6.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maggie Gin's▭ Lee Kum Kee
Distribution · 30% of score4·63
M
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maggie Gin's
no top category Lee Kum Kee doesn’t also play in.
only Lee Kum Kee
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Maggie Gin's · 0
no exclusive doors — everywhere Maggie Gin's is, Lee Kum Kee is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maggie Gin's · Lee Kum Kee