Magic Spoon vs Nature's Path · Bay Area shelf head-to-head
Magic Spoon and Nature's Path, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature's Path carries more Brand PowerNature's Path is in more Bay Area grocersNature's Path fields the deeper lineupMagic Spoon sits further up the premium end
Magic Spoon
Nature's Path
49
brand power
69
22
products
83
5
categories
9
13
grocers
20
$1.53
price per oz
57.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Magic Spoon▭ Nature's Path
Distribution · 30% of score54·83
carried in 13 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cereal8 vs 37 SKUs
2% of shelf
only Magic Spoon
only Nature's Path
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Magic Spoon · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Magic Spoon · Nature's Path
