Maille vs Beaver · Bay Area shelf head-to-head
Maille and Beaver, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maille is in more Bay Area grocersBeaver fields the deeper lineupMaille sits further up the premium end
Maille
Beaver
36
brand power
39
8
products
16
3
categories
3
3
subcategories
8
13
grocers
12
$1.05
price per oz
54.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maille▭ Beaver
Distribution · 30% of score54·50
carried in 13 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maille
only Beaver
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Maille · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maille · Beaver
