Maisie Jane's vs Justin's · Bay Area shelf head-to-head
Maisie Jane's and Justin's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Justin's carries more Brand PowerJustin's is in more Bay Area grocersJustin's fields the deeper lineupMaisie Jane's sits further up the premium end
Maisie Jane's
Justin's
43
brand power
54
24
products
33
4
categories
4
9
subcategories
7
6
grocers
18
$1.51
price per oz
$1.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maisie Jane's▭ Justin's
Distribution · 30% of score25·75
carried in 6 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maisie Jane's
only Justin's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Maisie Jane's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maisie Jane's · Justin's
