Majans Bhuja vs Catalina Crunch · Bay Area shelf head-to-head
Majans Bhuja and Catalina Crunch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Catalina Crunch carries more Brand PowerCatalina Crunch is in more Bay Area grocersCatalina Crunch fields the deeper lineupCatalina Crunch sits further up the premium end
Majans Bhuja
Catalina Crunch
20
brand power
54
3
products
27
1
categories
6
4
grocers
15
$1.04
price per oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Majans Bhuja▭ Catalina Crunch
Distribution · 30% of score17·63
M
carried in 4 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Majans Bhuja
no top category Catalina Crunch doesn’t also play in.
only Catalina Crunch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Majans Bhuja · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Majans Bhuja · Catalina Crunch
