Makabi & Sons vs Rip Van Wafels · Bay Area shelf head-to-head
Makabi & Sons and Rip Van Wafels, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rip Van Wafels carries more Brand PowerRip Van Wafels is in more Bay Area grocersMakabi & Sons sits further up the premium end
Makabi & Sons
Rip Van Wafels
27
brand power
47
16
products
18
1
categories
3
2
subcategories
3
3
grocers
13
$2.10
price per oz
$1.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Makabi & Sons▭ Rip Van Wafels
Distribution · 30% of score13·54
M
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Makabi & Sons
no top category Rip Van Wafels doesn’t also play in.
only Rip Van Wafels
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Makabi & Sons · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Makabi & Sons · Rip Van Wafels