makabi & sons
Makabi & Sons crafts an array of shortbread butter cookies that capture the essence of global culinary traditions. Each variety, from the spicy Chocolate Cinnamon Cayenne inspired by Oaxaca to the floral Lavender of Southern France, offers a unique taste experience through thoughtfully selected ingredients like matcha, rosewater, and Earl Grey tea. With a focus on rich flavors and cultural narratives, the brand provides a sensory journey in every bite.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 3 of 24 Bay Area grocers. how many stores stock the brand.
16 products in the catalog. how deep the product line is (saturating).
spans 1 category · 2 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Makabi & Sons (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Makabi & Sons · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Makabi & Sons in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Makabi & Sons lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Makabi & Sons online
Where to find Makabi & Sons · Bay Area
10 storefronts across 3 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Makabi & Sons in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Makabi & Sons· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Makabi & Sons Bombay Masala Chai Tea Shortbread With Vanilla Cream · its most-distributed SKU (2 doors) in Packaged Cookies, the biggest opening. The closest open door is Mollie Stone's Markets · 5 rivals already on that shelf.
