Makabi & Sons vs Walker's · Bay Area shelf head-to-head
Makabi & Sons and Walker's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Walker's carries more Brand PowerWalker's is in more Bay Area grocersWalker's fields the deeper lineupMakabi & Sons sits further up the premium end
Makabi & Sons
Walker's
27
brand power
53
16
products
36
1
categories
5
2
subcategories
5
3
grocers
15
$2.10
price per oz
$1.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Makabi & Sons▭ Walker's
Distribution · 30% of score13·63
M
carried in 3 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Makabi & Sons
no top category Walker's doesn’t also play in.
only Walker's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Makabi & Sons · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Makabi & Sons · Walker's
