Makoto vs Foods Alive · Bay Area shelf head-to-head
Makoto and Foods Alive, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Foods Alive carries more Brand PowerFoods Alive fields the deeper lineup
Makoto
Foods Alive
13
brand power
43
2
products
118
2
categories
7
2
subcategories
9
2
grocers
2
$5.32
avg price
$12.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Makoto▭ Foods Alive
Distribution · 30% of score8·8
M
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Makoto
no top category Foods Alive doesn’t also play in.
only Foods Alive
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Makoto · 2
only Foods Alive · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Makoto · Foods Alive
