Malk vs New Barn Organics · Bay Area shelf head-to-head
Malk and New Barn Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Malk carries more Brand PowerMalk is in more Bay Area grocersMalk fields the deeper lineupMalk sits further up the premium end
Malk
New Barn Organics
59
brand power
22
22
products
4
6
categories
1
8
subcategories
1
18
grocers
7
31.5¢
price per fl oz
23.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Malk▭ New Barn Organics
Distribution · 30% of score75·29
N
carried in 18 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only New Barn Organics
no top category Malk doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Malk · New Barn Organics
