M&m's vs Tcho · Bay Area shelf head-to-head
M&m's and Tcho, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tcho is in more Bay Area grocersM&m's fields the deeper lineupTcho sits further up the premium end
M&m's
Tcho
46
brand power
47
48
products
29
2
categories
5
2
subcategories
6
13
grocers
17
$1.05
price per fl oz
$4.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ M&m's▭ Tcho
Distribution · 30% of score54·71
carried in 13 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only M&m's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only M&m's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: M&m's · Tcho