Maple Hill vs Redwood Hill Farm · Bay Area shelf head-to-head
Maple Hill and Redwood Hill Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maple Hill carries more Brand PowerMaple Hill is in more Bay Area grocersMaple Hill fields the deeper lineup
Maple Hill
Redwood Hill Farm
43
brand power
13
15
products
3
7
categories
2
9
subcategories
2
8
grocers
3
24.3¢
price per fl oz
29.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maple Hill▭ Redwood Hill Farm
Distribution · 30% of score33·13
R
carried in 8 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maple Hill
only Redwood Hill Farm
no top category Maple Hill doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Maple Hill · 6
only Redwood Hill Farm · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maple Hill · Redwood Hill Farm