Maria & Ricardo's vs Food For Life · Bay Area shelf head-to-head
Maria & Ricardo's and Food For Life, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Food For Life carries more Brand PowerFood For Life is in more Bay Area grocersFood For Life fields the deeper lineupMaria & Ricardo's sits further up the premium end
Maria & Ricardo's
Food For Life
16
brand power
53
4
products
27
1
categories
4
3
subcategories
8
3
grocers
18
94.6¢
price per item
$1.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maria & Ricardo's▭ Food For Life
Distribution · 30% of score13·75
M
carried in 3 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maria & Ricardo's
no top category Food For Life doesn’t also play in.
only Food For Life
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Maria & Ricardo's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maria & Ricardo's · Food For Life
