Marie Callender's vs Michael Angelo's · Bay Area shelf head-to-head
Marie Callender's and Michael Angelo's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marie Callender's carries more Brand PowerMarie Callender's is in more Bay Area grocersMarie Callender's fields the deeper lineupMichael Angelo's sits further up the premium end
Marie Callender's
Michael Angelo's
56
brand power
30
55
products
11
8
categories
2
10
subcategories
2
13
grocers
6
48.2¢
price per oz
62.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marie Callender's▭ Michael Angelo's
Distribution · 30% of score54·25
M
carried in 13 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marie Callender's
only Michael Angelo's
no top category Marie Callender's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Marie Callender's · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marie Callender's · Michael Angelo's
