Mario Fongo vs Edward & Sons · Bay Area shelf head-to-head
Mario Fongo and Edward & Sons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Edward & Sons carries more Brand PowerEdward & Sons is in more Bay Area grocersEdward & Sons fields the deeper lineupMario Fongo sits further up the premium end
Mario Fongo
Edward & Sons
26
brand power
57
6
products
26
3
categories
11
5
grocers
16
$1.84
price per oz
$1.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mario Fongo▭ Edward & Sons
Distribution · 30% of score21·67
M
carried in 5 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mario Fongo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mario Fongo · 1
only Edward & Sons · 12
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mario Fongo · Edward & Sons