Marra Bros. vs Planters · Bay Area shelf head-to-head
Marra Bros. and Planters, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Planters carries more Brand PowerPlanters is in more Bay Area grocersPlanters fields the deeper lineupPlanters sits further up the premium end
Marra Bros.
Planters
16
brand power
42
4
products
28
2
categories
4
4
subcategories
7
2
grocers
9
$4.82
avg price
$7.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marra Bros.▭ Planters
Distribution · 30% of score8·38
M
P
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score28·90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marra Bros.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Marra Bros. · 0
no exclusive doors — everywhere Marra Bros. is, Planters is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marra Bros. · Planters
