Martin's vs Oroweat · Bay Area shelf head-to-head
Martin's and Oroweat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oroweat carries more Brand PowerOroweat is in more Bay Area grocersOroweat fields the deeper lineup
Martin's
Oroweat
21
brand power
49
4
products
40
3
categories
2
4
subcategories
11
3
grocers
12
$6.73
avg price
$7.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Martin's▭ Oroweat
Distribution · 30% of score13·50
M
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Bread1 vs 35 SKUs
M
<1% of shelf
only Martin's
only Oroweat
no top category Martin's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Martin's · Oroweat