Martin's vs Udi's · Bay Area shelf head-to-head
Martin's and Udi's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Udi's carries more Brand PowerUdi's is in more Bay Area grocersUdi's fields the deeper lineupUdi's sits further up the premium end
Martin's
Udi's
21
brand power
44
4
products
19
3
categories
5
4
subcategories
11
3
grocers
13
$6.73
avg price
$9.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Martin's▭ Udi's
Distribution · 30% of score13·54
M
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Martin's
only Udi's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Martin's · Udi's