Mary's vs Mary's Organic Chicken · Bay Area shelf head-to-head
Mary's and Mary's Organic Chicken, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mary's carries more Brand PowerMary's is in more Bay Area grocersMary's fields the deeper lineupMary's Organic Chicken sits further up the premium end
Mary's
Mary's Organic Chicken
60
brand power
15
63
products
2
6
categories
2
23
subcategories
2
12
grocers
3
$1.33
price per oz
74.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mary's▭ Mary's Organic Chicken
Distribution · 30% of score50·13
M
carried in 12 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mary's
only Mary's Organic Chicken
no top category Mary's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mary's · Mary's Organic Chicken
