Mary's vs Yummy · Bay Area shelf head-to-head
Mary's and Yummy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mary's carries more Brand PowerMary's is in more Bay Area grocersMary's fields the deeper lineupMary's sits further up the premium end
Mary's
Yummy
60
brand power
39
63
products
10
6
categories
1
23
subcategories
2
12
grocers
10
$1.33
price per oz
48.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mary's▭ Yummy
Distribution · 30% of score50·42
Y
carried in 12 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score99·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yummy
no top category Mary's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mary's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mary's · Yummy
