Masini vs Madegood · Bay Area shelf head-to-head
Masini and Madegood, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Madegood carries more Brand PowerMadegood is in more Bay Area grocersMadegood fields the deeper lineup
Masini
Madegood
10
brand power
58
2
products
24
1
categories
6
2
grocers
18
$6.19
avg price
$5.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Masini▭ Madegood
Distribution · 30% of score8·75
M
carried in 2 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Masini
no top category Madegood doesn’t also play in.
only Madegood
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Masini · 0
no exclusive doors — everywhere Masini is, Madegood is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Masini · Madegood