Matilde Vicenzi vs Loacker · Bay Area shelf head-to-head
Matilde Vicenzi and Loacker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Loacker carries more Brand PowerLoacker is in more Bay Area grocersLoacker fields the deeper lineupLoacker sits further up the premium end
Matilde Vicenzi
Loacker
32
brand power
52
8
products
35
4
categories
3
5
subcategories
4
6
grocers
16
92.1¢
price per oz
$1.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Matilde Vicenzi▭ Loacker
Distribution · 30% of score25·67
M
carried in 6 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Loacker
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Matilde Vicenzi · 0
no exclusive doors — everywhere Matilde Vicenzi is, Loacker is too.
only Loacker · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Matilde Vicenzi · Loacker
