Matiz vs Snow's · Bay Area shelf head-to-head
Matiz and Snow's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Matiz carries more Brand PowerMatiz is in more Bay Area grocersMatiz fields the deeper lineupMatiz sits further up the premium end
Matiz
Snow's
60
brand power
28
28
products
4
7
categories
3
15
subcategories
4
17
grocers
11
$14.88
price per oz
65.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Matiz▭ Snow's
Distribution · 30% of score71·46
S
carried in 17 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score90·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces2 vs 1 SKUs
only Snow's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Matiz · Snow's