Mauna Loa vs Divine Organics · Bay Area shelf head-to-head
Mauna Loa and Divine Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Divine Organics carries more Brand PowerMauna Loa is in more Bay Area grocersDivine Organics fields the deeper lineupMauna Loa sits further up the premium end
Mauna Loa
Divine Organics
23
brand power
33
7
products
23
2
categories
11
3
subcategories
14
8
grocers
3
$2.55
price per oz
$3.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mauna Loa▭ Divine Organics
Distribution · 30% of score33·13
M
carried in 8 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mauna Loa
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mauna Loa · 7
only Divine Organics · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mauna Loa · Divine Organics
